Privacy Policy

This Privacy Policy describes how we collect, use, and protect your information when visiting our website. Our commitment is to ensure the transparency and security of your personal data.

1. Information Collection

We collect information in two ways:

  • Information provided by you: Name, email, phone number, or job title, captured through conversion forms (newsletter subscription, material downloads, etc.) via RD Station.
  • Browsing information: Data on how you interact with the site, collected automatically through cookies and similar technologies.

2. Tracking Technologies (Cookies)

We use third-party tools to improve your experience and analyze our website’s performance:

  • Google Tag Manager (GTM): A tag management tool that allows us to load scripts and features efficiently. GTM itself does not collect personal data, but it fires other tags that may collect it.
  • Google Analytics: Collects anonymous data such as your IP address (masked), browser type, pages visited, and time spent on site. This helps us understand user behavior and optimize our content.
  • RD Station: Used for marketing automation. RD Station cookies track your visits after you convert on one of our forms, allowing us to offer content more relevant to your interests.

3. Purpose of Data Processing

The collected data is used to:

  1. Maintain and improve website functionality.
  2. Send marketing communications and educational materials (when authorized).
  3. Analyze traffic metrics and audience behavior.
  4. Personalize your browsing experience.

4. Data Sharing

We do not sell or rent your personal data. It is accessed only by our internal team and the mentioned service providers (Google and RD Station), which have their own privacy and security policies.

5. Your Rights

In compliance with data protection regulations (such as GDPR or LGPD), you have the right to:

  • Confirm the existence of data processing.
  • Access, correct, or delete your data.
  • Revoke consent for receiving marketing emails at any time (via the “unsubscribe” link present in our emails).

6. Security

We implement technical and organizational measures to protect your data against unauthorized access and accidental situations of destruction, loss, or alteration.

7. Changes to this Policy

We reserve the right to update this policy periodically. The date of the last update will always be displayed at the bottom of this document.